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Urban Modern Interior Design

AI driven recruitment platform

The Problem

Unemployment is at a record low.  Recruitments costs are getting higher and it's getting more and more difficult to reach out to passive candidates and make a successful placement it short period of time (B2B).

"I don't want to miss an interesting job opportunity" (B2C)

Users

Big corporations, Recruitment agencies, Small business owners (B2B)

Passive job seekers  (B2C)

 

My role

I joined Jobbird as UX/UI Designer. My goal was to create a platform for companies where they will be able to fill their vacancies more quickly by sponsoring them. My task was also to redesign the existing Jobbird website, enhance the UX as well as the branding and UI.

Duration:    6 months

Type:            Responsive Design

Service:       Research, Information Architecture, Interaction,                          UX/UI design, Testing, Design System Creation

Team:          One Designer, Product Owner, Development                                 Team

 

Business goal

Merge all available jobs opportunities and job seekers into one platform.

The design process

  1. User and stakeholders interviews; competitors research

  2. Design Personas and User Scenarios: B2B and B2C roles

  3. Hypothesis

  4. Define target KPI’s

  5. Provide design solutions

  6. User Testing

1.  User and stakeholders interviews;  competitors research

I started my work by interviewing stakeholders to understand what were the business goals, what they already knew about their users and to understand the constraints.  The insights gained from the stakeholder's interview are very valuable for delivering the best results. After I conducted the competitor's analysis and run several interviews with key customers to understand their vision and needs.  

 

I also looked into Google Analytics and conducted quick testing with several job seekers to find out how they were using the website. It turned out that most respondents were leaving the website just after they applied for one job.

2. User  Personas and Job Stories

Based on the quick user research I built four personas with different needs and goals. Those personas were created partially based on assumptions and were not fully research-based but it was something that I came back to throughout my project to guide my design decisions and priorities.

Persona_Susanna de Groot_4.png
Persona_Daniel Bouwman.png

Value proposition workshop

During the workshop with the stakeholders and colleagues from other departments we brainstormed and created a value proposition for each persona.  We used the outcomes later in our MVP.

759A145B-8815-4229-A1DF-703B5D6872FF.jpe

Journey Map

I have worked on the user journey map to visualize the process that each persona goes through in order to accomplish the goal. The purpose of the journey was to reveal the main problems and paint point the user was having at each step of the journey and think of the possible solutions. 

Job Stories

Taking into account users’ feedback, insights based on the interviews and ideas generated during the workshop I designed 8 key job stories for the B2B Customer and 5 key job stories for the B2C Customer.

"When I am posting 1000 vacancies I want to be able to quickly and easily fill the urgent ones by sponsoring them  so that I can reach my Hiring KPI this month"

"When I am posting a vacancy I want to be able to see the recommendation on market salary ranges so that I can be sure I am not overpaying or paying less money"

"When I am applying for a job I want to be able to chat with the recruiter so that I can ask more questions about the position and see if this is something that could be a good match"

3. Design Solutions

Introduce a premium plan for the companies, so they can fill their vacancies more quickly by sponsoring them

Build a multi-search that will allow companies to find an ideal candidate in other databases 

Companies will be able to contact recruiters worldwide through the jobbird platform, in order to find the ideal candidate

Salary payment through Jobbird Pay

Analysis and optimization of the current flow 

I started with analyzing two key task flows:

 

B2C - Applying for a job. 

Hypothesis:

-  Apply button is not visible enough; 

-  If we change the layout of search results page the session time will increase and the bounce rate will decrease.

B2B - Post vacancies. 

Hypothesis: - if we build bulk upload and promotions the number of new vacancies will increase.

Define KPI

  • Number of pages viewed

  • Clicks on the “Apply” button

  • Number of users applied via “Easy apply”

  • Amount of CV’s uploaded 

  • Number of Campaigns launched

Time to start sketching. I came up with several potential design solutions to each of the job story and made some rough UI sketches.

After the final design decisions have been approved  I created a Style guide and started working on Design Library in Sketch, to make sure all the colors,  text, inputs, buttons and other element are consistent over the website.

00 - Table Copy 2_2x.png
00 - colors@2x.png
00 - Dropdown and Chips@2x.png
search bar.png
Landing B2b_multiposter_2x.png
Desktop HD Copy 5_2x.png
new campaign creation_2@2x.png
campaigns_overview_2x.png

User Testing

I was continuously testing new designs with users and updating the prototypes with the feedback I received.
 
Screenshot 2020-10-20 at 21.49.28.png
search results_Jobbird Copy 8.png

Achievements

  • Number of pages viewed / increased +60% by improving navigation and home page

  • Clicks on the “Apply” button on mobile /   + 50%, by changing the colour and position (fixed)

  • Number of users applied via “Easy apply” /  + 45%

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