PRODUCT DESIGNER
I help companies to make their user's interaction experience fun and enjoyable while at the same time increase their ROI by implementing significant UX improvements.
I always strive for simple aesthetic solutions and usability. I love finding creative solutions, based on the outcome of in-depth research and data analysis.
AI driven recruitment platform
The Problem
Unemployment is at a record low. Recruitments costs are getting higher and it's getting more and more difficult to reach out to passive candidates and make a successful placement it short period of time (B2B).
"I don't want to miss an interesting job opportunity" (B2C)
Users
Big corporations, Recruitment agencies, Small business owners (B2B)
Passive job seekers (B2C)
My role
I joined Jobbird as UX/UI Designer. My goal was to create a platform for companies where they will be able to fill their vacancies more quickly by sponsoring them. My task was also to redesign the existing Jobbird website, enhance the UX as well as the branding and UI.
Duration: 6 months
Type: Responsive Design
Service: Research, Information Architecture, Interaction, UX/UI design, Testing, Design System Creation
Team: One Designer, Product Owner, Development Team
Business goal
Merge all available jobs opportunities and job seekers into one platform.
The design process
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User and stakeholders interviews; competitors research
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Design Personas and User Scenarios: B2B and B2C roles
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Hypothesis
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Define target KPI’s
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Provide design solutions
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User Testing
1. User and stakeholders interviews; competitors research
I started my work by interviewing stakeholders to understand what were the business goals, what they already knew about their users and to understand the constraints. The insights gained from the stakeholder's interview are very valuable for delivering the best results. After I conducted the competitor's analysis and run several interviews with key customers to understand their vision and needs.
I also looked into Google Analytics and conducted quick testing with several job seekers to find out how they were using the website. It turned out that most respondents were leaving the website just after they applied for one job.
2. User Personas and Job Stories
Based on the quick user research I built four personas with different needs and goals. Those personas were created partially based on assumptions and were not fully research-based but it was something that I came back to throughout my project to guide my design decisions and priorities.
Value proposition workshop
During the workshop with the stakeholders and colleagues from other departments we brainstormed and created a value proposition for each persona. We used the outcomes later in our MVP.
Journey Map
I have worked on the user journey map to visualize the process that each persona goes through in order to accomplish the goal. The purpose of the journey was to reveal the main problems and paint point the user was having at each step of the journey and think of the possible solutions.
Job Stories
Taking into account users’ feedback, insights based on the interviews and ideas generated during the workshop I designed 8 key job stories for the B2B Customer and 5 key job stories for the B2C Customer.
"When I am posting 1000 vacancies I want to be able to quickly and easily fill the urgent ones by sponsoring them so that I can reach my Hiring KPI this month"
"When I am posting a vacancy I want to be able to see the recommendation on market salary ranges so that I can be sure I am not overpaying or paying less money"
"When I am applying for a job I want to be able to chat with the recruiter so that I can ask more questions about the position and see if this is something that could be a good match"
3. Design Solutions
Introduce a premium plan for the companies, so they can fill their vacancies more quickly by sponsoring them
Build a multi-search that will allow companies to find an ideal candidate in other databases
Companies will be able to contact recruiters worldwide through the jobbird platform, in order to find the ideal candidate
Salary payment through Jobbird Pay
Analysis and optimization of the current flow
I started with analyzing two key task flows:
B2C - Applying for a job.
Hypothesis:
- Apply button is not visible enough;
- If we change the layout of search results page the session time will increase and the bounce rate will decrease.
B2B - Post vacancies.
Hypothesis: - if we build bulk upload and promotions the number of new vacancies will increase.
Define KPI
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Number of pages viewed
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Clicks on the “Apply” button
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Number of users applied via “Easy apply”
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Amount of CV’s uploaded
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Number of Campaigns launched
Time to start sketching. I came up with several potential design solutions to each of the job story and made some rough UI sketches.
After the final design decisions have been approved I created a Style guide and started working on Design Library in Sketch, to make sure all the colors, text, inputs, buttons and other element are consistent over the website.
User Testing
I was continuously testing new designs with users and updating the prototypes with the feedback I received.
Achievements
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Number of pages viewed / increased +60% by improving navigation and home page
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Clicks on the “Apply” button on mobile / + 50%, by changing the colour and position (fixed)
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Number of users applied via “Easy apply” / + 45%