PRODUCT DESIGNER
I help companies to make their user's interaction experience fun and enjoyable while at the same time increase their ROI by implementing significant UX improvements.
I always strive for simple aesthetic solutions and usability. I love finding creative solutions, based on the outcome of in-depth research and data analysis.

Designing
for Fintech industry
Summary
Backbase is a fast-growing fintech software provider, creators of the Backbase Omni-Channel Banking Platform, and new fintech players into a seamless digital customer experience.
I was a Product Designer for the CMS for Banks. Banking Applications have features like A/B testing, Entitlements, Campaigns, Remote Config, Role/Policy Based Navigation, Locale Negotiation, and behaviors based on audiences. These all have in common that their rules can change frequently and the results should be reflected instantly and differs per person.
I worked closely with product owners, researchers, solution architects, engineers, and senior management.
I was heavily involved in research activities from creating prototypes to support testing right down to helping researchers take notes and synthesize results.
Company Type: fast growing fintech software provider
Duration: 1 year (2019 - 2020)
Platform: Responsive Web
Type: B2B
Service:
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Product design
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UX/UI design
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Interaction design
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Co-creation workshops
Revenue: $63.9M per year.
Achievements

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Designed five complex and info-heavy applications for B2B users (Banking/Tech/Marketing industry)
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Designed new features for existing apps
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Built a scalable Design System
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Together with UX Researchers conducted countless User Testing sessions and Co-Creation workshops to validate design decisions
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Established UX culture in a new B2B value stream
Design System
Created a scalable design system based on Material Design guidelines.

