PRODUCT DESIGNER
I help companies to make their user's interaction experience fun and enjoyable while at the same time increase their ROI by implementing significant UX improvements.
I always strive for simple aesthetic solutions and usability. I love finding creative solutions, based on the outcome of in-depth research and data analysis.
Customer engagement platform enables interactions with bank consumers across any digital channel
Summary
Customer engagement platform enables interactions with consumers across any digital channel.
A powerful data ecosystem enables marketers and bank employees to create a targeted audience, craft memorable experiences, and engage where the conversation is at.
This intelligence suite provides detailed metrics on impressions, engagement and conversions across channels, enabling customers to examine and refine campaigns and engagements without the guesswork.
Company Type: fast growing fintech software provider
Project Duration: 2 months (ongoing)
Platform: Responsive Web, Mobile
Type: B2B
Service:
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UX design
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UI design
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Interaction design
Revenue: $63.9M per year.
Push notifications
Banners
Message Center
In-app Notifications
Nudges
Design Process
1. Competitors Analysis and User Research (Campaign creation and Marketing Automation)
2. Information Architecture
3. Design Sprint Workshop
5. User Scenarios and Flows
6. Design
7. User Testing
1. Competitors Analysis and User Research
2. Information Architecture
3. Design Sprint Workshop
5. User Scenarios and Flows
6. Design
7. User Testing
1. Competitors Analysis and User Research
2. Information Architecture
3. Design Sprint Workshop
5. User Scenarios and Flows
6. Design
7. User Testing
1. Competitors Analisys
I started with identifying competitors and evaluating their strategies to determine their strengths and weaknesses relative to our business, product, and service.
2. Information Architecture
3. Design Sprint Workshop (Remote)
The Sprint Goal
“Help marketeers/digital teams to efficiently create and manage targeted engagements across their digital channels and optimise them with analytics to increase share of wallet, increase adoption and drive customer loyalty.”
Main questions of usability testing
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Would marketeers feel comfortable using suggested audiences?
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What marketeers feel about smart suggestions that will help them optimise their running engagement?
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Test campaign creation flow
User Testing outcomes
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Marketeers first decide whom (audience) they want to engage with and later decide on the means of engagement (content & channels).
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There is no one fit for all when it comes to the content. Content and timing of engagement are customized for each channel.
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Suggestions works great but additional explanation is needed.
4. User Flow
5. Design
